Skip to main content

Communication Arts

S H I N E   O N L I N E!

Click here to view more samples of my design work in my portfolio >>

What I offer...

WEBSITE DESIGN

Do you need a professional who can create a fully optimized, beautiful, custom website that speaks directly to your target audience? In this digital world, your website is your online storefront. So you need a website that draws people to the front door. I have learned how to analyze organizations and businesses to create websites that address the specific business' needs, as well as all of the best strategies to pull people to and keep them on your website.

Website Process includes:
  • Design consultation to kick things off
  • Selection of the best kind of website and layout for your needs (infrastructure/wireframes)
  • Setup of a Squarespace, WordPress, Shopify, or Magento website
  • Design & layout of up to 8 pages
  • Design of all custom website graphics
  • Links to social media accounts
  • Optimization of site for mobile & iPad
  • Search Engine Optimization (SEO)
  • Video call website “walkthrough” & basic tutorial for managing your new website

WEBSITE MANAGEMENT

Do you need a professional to manage your website and keep it up to date? Your business' website is one of your most important marketing assets. The content on your site and your peripheral online marketing campaigns can strategically draw targeted traffic to your website, making a significant and measurable contribution to the success and growth of your business. But in order for that to happen, someone has to oversee the site. That person is your website manager.

Website Management includes:
  • Developing and/or updating content
  • Making adjustments to the design (or overhaul it)
  • Handling online marketing projects ranging from SEO to social media marketing
  • Ensuring website functionality and perform software updates
  • Monitoring, assessing, and reporting on website performance
  • Ensuring domain registration and hosting are current
Click here to fill out a client questionnaire to determine service cost >>

SOCIAL MEDIA CREATION & MANAGEMENT

Do you need a professional to optimize your social media presence? If you want to grow your following, generate more leads, and increase engagement I have tried and true methods to optimize your social media channels and can create a social media strategy that can take you to the next level.

This package includes: 
  • Management of social media platforms
  • Curation of content that converts and increases engagement
  • Comments and responses to posts
  • Development of your brand voice
  • Optimization of social media accounts to help you get the most out of your profile
  • Improvement of find-ability

JOURNALISM, COPYWRITING, AND BLOGGING

Do you need a professional writer or someone who can create well-written content for webpages, blogs, articles, newsletters, emails, PDF guides, and/or presentations? I combine the best SEO, brand voice, and user experience to curate the perfect story. 

Services include, but are not limited to:
  • Website Copy that your clients and audience won’t skim over, and is packed with personality
  • Blogs to help drive people to your website and position you as an industry expert
  • Email Newsletters to captivate your audience and generate customers
  • PDF Guides are awesome giveaways that can really increase your email list, if done correctly
  • Presentations that will captivate your audience and leave lasting impressions
  • Ask about my independent journalism services

GRAPHIC DESIGN AND BRANDING

Are you ready to go all-in on a streamlined brand across all platforms of your business, from a custom logo to branded social media graphics? This complete package will give you a total design overhaul – resulting in a brand you’ll love! 

Full branding overhaul includes:
  • 3 primary logos to choose from
  • Alternate logo
  • Favicon
  • Custom branding (lookbook)
  • Unique branding elements
  • Colour palette
  • Fonts (accent, header, body)
  • Textures

PHOTOGRAPHY

Do you need a professional who can develop high-quality photos for your website and social media accounts to promote your services, products, cause, or message? Well crafted photos CONVERT! Let’s create your own content and get away from stock photography. 

This includes:
  • Photoshoot
  • Fully edited photos 

ADD-ONS

  • I'm ongoingly collaborating with other creatives to produce comprehensive artful communication packages, add-ons include video content, specialized website infrastructure, interactive or multi-media design, data research, specialized visual art etc. Communicate your needs and I'll make it happen. 

BUSINESS ANALYSIS CONSULTING

Businesses need expert consultation and guidance from skilled communication arts professionals to thrive in the competitive online environment. I help my clients leverage their expertise and industry knowledge to strengthen their online promotion and build a strong internet marketing profile. The online industry is constantly changing as the top search engines' algorithms keep getting optimized to connect the businesses of the world at a whole new level. I can help your business take its online presence to the next phase.

Consulting helps:
  • Specify the needs of your business
  • Analyze your industry, competitors, and the market condition
  • Reveal possible sources of additional revenue
  • Recommend solutions for problems
  • Provide examples of developed solutions
  • Improve conditions for development 
This service includes:
  • Research
  • Recommendations
  • Scope of the project recommended 
  • Determining the approach for managing the project
  • Reviews of existing standards to yield specific modifications
  • Workshop facilitation explaining the goals 
  • Improved business model creation 
  • Risk identification and finding procedures to lessen them

E X P E R I E N C E

I graduated from a top communications college and have 15+ years of experience providing nonprofit organizations, corporations, and other businesses bilingual/biliterate (English and/or Spanish) digital engagement services as an employee or as an independent contractor. I am also a published writer with a professional degree in journalism and a graphic designer with professional certification and experience.
My areas of experience in digital and print communications at different levels include but are not limited to:
  • Webpage and Blog Template Design or Customization and Management 
  • Branding (Art Direction & Design Production)
  • Marketing Strategy, Marketing Collateral Design, E-mail Marketing, 
    Search Engine & Social Media Marketing  
  • Public Relations
  • Online Community Management
  • Search Engine Optimization
  • Lead Generation
  • Journalism: Research, Interviewing, Proofreading, Writing
  • Editing & Proofreading
  • Content Writing
  • Ghostwriting
  • Creative Writing
  • Copywriting
  • Technical Writing
  • Business Writing
  • Research
  • Digital photography
Proficient with:
  • Adobe Creative Suite
  • Canva Pro
  • Squarespace
  • Wordpress
  • Shopify
  • Magento
  • HTML5, CSS, JavaScript
  • MailChimp 
  • Constant Contact
  • Popular Social Media Platforms
  • Asana and other project management platforms
  • Blackbaud, Network for Good, Finalsite, and other field-specific integrated CMS and CRM
  • More in my CV...

M Y  P O R T F O L I O

Click here to view samples of my work in my Portfolio. 

If you want me to research and write about a specific topic, or write a service or product review please contact me here.

Identity Native Design Agency

Popular posts from this blog

Sustainable Artists Showcase: Michael C. McMillen

Michael C. McMillen is a mixed-media artist based in Santa Monica, California, whose installations and sculptures made out of recyclable materials, or as he calls them "the cast-offs of our material society," play around the themes of time, change, and illusion as a means to create what he refers to as "visual spiritual poetry." It's very interesting work with a magic of its own. The two friends I've brought with me to view his work have referred to his pieces as post-apocalyptic. I see it more as a beautiful display of decay. They had a similar eerie effect on me as when I visited a ghost town of the Gold Rush era, here in California, for the first time. Like a glimpse at the ancient ruins of the future. To fully appreciate his installations you really must experience them. You can view his work in person at an upcoming exhibit at the Oakland Museum of California from April 16, 2011 to August 14, 2011, entitled Train of Thought .
Read more

How To Hike Safely

I started taking my love for hiking seriously about 17 years ago, while living a few blocks from Tilden Regional Park in Berkeley, CA. Tilden was a dream hiking and biking training ground. But when I first started hiking some of the most beautiful trails of the Bay Area of California, I found myself unprepared and scared in the middle of some remote hikes. Whether running out of water, running out of energy without a snack to pick me up, getting devoured by insects, getting painfully sunburnt, blistering my feet... you name it, I've experienced it all. Now that I know how to prepare, I enjoy my hikes a lot more.  All these years exploring nature trails in the western and now eastern Unite States, as well as in places where I've traveled to, earned me a wealth of experience that I now can share with beginner nature explorers. Here is a list that I compiled of what I consider the basic most important things to know to keep you safe and make your hikes more enjoyable.   1. Pick T
Read more

Designing Flower Arrangements

I'm so inspired by all I learned about beautiful flowers and flower arrangement by completing the Heartfelt Floristry:  Fundamentals of Floral Design workshop with "La Musa de las Flores" Gabriela Salazar. "Flowers are not just beautiful to arrange, but working with them teaches you how to be patient, kind, resilient, and graceful -  offering immeasurable life lessons."   ~ Gabriela Salazar In the workshop I learned everything: choosing flowers and the right vessels, processing and taking care of flowers, and how to create different floral compositions. Find my workshop notes below, in case it may inspire you to design with flowers too. I. SELECTING A VESSEL Consider: Color Texture Size Material Think about the shape, size, and where the arrangement is going to be placed: entrance, dining room, living room, event... Neutral Vessels - are vessels that work well with any flower. Gabriela arranging flowers with a neutral vessel. Vessels with Personality - are ve
Read more

Permaculture Design

Are you interested in learning how to lead a more sustainable lifestyle? Are you interested in learning about the sustainable design of organic edible gardens or landscapes? Are you curious about natural building methods and sustainable development systems? Do you want inspiration for a life-changing way of thinking? I've been loving learning about permaculture and permaculture design throughout the years! Permaculture education is positively life-changing and could also be career inspiring. You can incorporate permaculture principles to your lifestyle, or start making the sustainable landscaping and building design projects of your dreams!  Gain knowledge and skills with  this free e-course! Free Foundational Permaculture Classes from Oregon State University Ecampus.  CLICK HERE TO START YOUR PERMACULTURE JOURNEY
Read more

Places To Go With Your Pooch

As most poodle and poodle mixes, my Maltipoo pooch is very smart, playful, and has a lot of energy. So I've had to get creative finding new places and experiences to share with him. Here's a list of some of my pooch's favorite spots: 1. Woodland Sunny loves to go on hikes in the woodlands and the creek around where we live. He loves to watch (sometimes chase) beautiful wild creatures like bunnies, squirrels, and deer.  Rainy days don't stop us from going outdoors and smelling the flowers. The right gear, such as a good raincoat, will protect your dog from getting drenched on rainy days. Make sure that you s afeguard your dog with anti tick, flea, and worms medicine and vaccinations to protect it from wild factors that indoor domestic pets may not be immuned to.  2. Waterside Walkways and Hikes Sunny loves any body of water: beach, lake, river, creek... especially if it has other living creatures to look at.  This is his favorite local hiking spot in Lake Michael Park.
Read more

Forest Bathing &
The Healthy Glow

The glow is real! I always feel so good after a hike, bike, even a simple walk in the forest. I return home a new person, relieved and restored. Even glowing! Immersing in the forest not only has a great effect on your wellbeing, it also contributes to having a youthful healthy radiant appearance. And there is a name for this scientifically proven natural therapy—forest bathing.  While many cultures have long recognized the health benefits of spending time in nature, it was the Japanese who first gave a name to the experience of mindfully communing with nature. The term shinrin-yoku (“forest bathing” or “taking in the forest atmosphere”) emerged in Japan in the 1980s to refer to a physiological and psychological ecotherapy that offers an antidote to tech-boom burnout while inspiring people to reconnect with and protect forests. The idea of forest bathing is to be free from distractions and not have a set agenda other than enjoying, soaking up, and experiencing nature as you spend time
Read more

Ursula Barnes

Cat and a Ball on a Waterfall , oil on canvas board Found this piece by Ursula Barnes in the Self Taught section of the Gallery of California Art at the Oakland Museum. I'm in love with her style. It would look really good in a wall I started at my house of found art. So far I have two pieces with wooden frames that I found earlier this year that are going to be the center of the wall. I wish I would've spotted this at the Alameda Market instead of the museum. But that makes me really excited to go to the market at the end of the month to see if I can find more silly treasures to add to my wall, which I finally got around to decorate after three months of living in my new abode in downtown Berkeley. I'll only be here for another year, so that gives me the freedom to experiment and make a temporary exhibit of the silly stuff I've found in the bay.
Read more




BIO     CV     PORTFOLIO     CONTACT
Blog styling by Identity Native Design Agency