The Invisible Bicycle Helmet

The Invisible Bicycle Helmet | Fredrik Gertten from Focus Forward Films on Vimeo.

Sure they protect our brains from being squashed. But aren't helmets ugly and uncomfortable, and take a lot of the open-air-joy out of riding a bike? Tired of strapping silly styrofoam-and-plastic turtle shells to their heads, a pair of Swedish women have developed a remarkable solution: the invisible bike helmet...
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